All You Need is a Goal
Adidas UK
Adidas wanted to inspire young girls in the lead up to the Women’s Euros. So we gave young women the only thing they need: a goal.
Female street artists painted literal goals on the streets for girls to practise on during the tournament. The goals spanned the European cities where greats like Vivianne Miedema, Millie Bright, Mapi Leon and Wendie Renard started their careers.