Welcome to Cheddar Town

McVitie’s

Mini Cheddars are made from real cheese. So naturally, we invented a town where people and cheeses live peacefully side by side until somebody gets hungry.

Awards
Effies, Food - Gold

Recognition
Creative Salon, here.
Campaign Brief, here.
LBB, here.
LBB again, here.
It’s Nice That, here.

TikTok Reviews
“This ad scares me.”
“PLS WHAT IS THIS.”
“This is f4cKeD up LOL.”
“That cheddar is dead.”
“CANNIBLE.”
“CANBILE.”
“Is this canibilzm?!”
“Bussin.”

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